ACKER TO HOST HONG KONG SPIRITS AUCTION TO BENEFIT FOOD & BEVERAGE BUSINESSES THREATENED BY COVID
ACKER TO HOST HONG KONG SPIRITS AUCTION TO
BENEFIT FOOD & BEVERAGE BUSINESSES AFFECTED BY COVID
Proceeds dedicated to relief organizations
HONG KONG - MARCH 9, 2022
Acker, the world’s destination for fine and rare wine™ and spirits, and the world’s largest wine auction house, has announced a fine spirits auction in April to benefit the Hong Kong food and beverage industry.
As stringent social distancing measures and evening dining bans threaten closure for local businesses after wave-after-wave of COVID-19 in the city, restrictions have strained the bottom lines of food and beverage businesses to the brink of closure. Although the financial impact has proven tremendous, a thriving spirits market provides opportunity for the community to come together and support struggling businesses.
In an auction to be held Saturday, April 23rd “live online” in Hong Kong, Acker will offer collections from local restaurants, bars, and distributors committed to keeping their businesses afloat by capitalizing on the booming spirits market, and a community active and willing to support the effort. Acker has committed to donating a portion of the proceeds to relief organizations in support of the cause as well.
Some highlights of the sale include multiple “experience lots” comprised of exclusive, rare bottles of spirits with guided experiences from Scotland, Italy, France, Ireland, and Jamaica paired with private dinners and tastings hosted locally in Hong Kong. Still more, there will be bottle and magnum lots of prestige vintage Champagne such as Pommery from 1961 and 1982 and other extraordinary wine and spirits lots.
Said Acker Chairman, John Kapon, “For more than a decade, Hong Kong has been Acker’s second home. The persistence of COVID has brought with it many challenges, and while recent closures and distancing restrictions have strained many local Hong Kong businesses, the spirits market has proven healthy and active, which provides a great opportunity to lend support.” Continued Acker Asia CEO, Andrew Bigbee, “As the leading expert in wine and spirits, and as active members of the Hong Kong community, we are committed to stepping in to provide support to our friends and businesses experiencing difficulty. This dedicated auction, along with our donations will help ensure the survival of our favorite establishments in the city, and we are excited to rally around our community together.”
For more information regarding this special auction, or to donate bottles from your own collection to support this cause, please contact email@example.com and mention the April HK Spirits auction, or call the Acker Asia office at +852 2525 0538.